Welcome to Hoop Kidswear, a Belgian children’s clothing brand established in May 2022. Designed for little ones aged 1 to 8. Creating timeless, sustainable pieces that combine style, comfort, and functionality.

Every garment is designed in Belgium and is brought to life in Portugal. Hoop is committed to using organic fabrics and yarns. Fabrics that are luxuriously soft and comfortable to wear. Each piece is crafted to meet the highest standards of quality, ensuring it feels as good as it looks and stands the test of time.

Inspired by nature, the collection features minimalist patterns and natural colors. Every design is created to grow with your child—starting slightly oversized and transitioning into a perfect fit—encouraging longevity and versatility. With timeless designs and mix-and-match potential, all pieces are made to be worn and loved, season after season.

More than just a clothing brand, Hoop stands for hope—hope for the future, for our planet, and for children everywhere. By choosing Hoop, you embrace a more mindful way of shopping: investing in high-quality, sustainable essentials that prioritize both the environment and the happiness of your little adventurers.

Join me in dressing the next generation with purpose, style, and care.